Centr is led by chairman Scott Dickey and executives including Inspire President Jeff Laborde. While the company already has traction in North America and Australia, geographies it hopes to expand in include Southeast Asia and Europe, Moross said. “Our model shows subscribers growing to 700,000 in four years, but I think it’s going to be much bigger than that,” Moross said, citing the potential to capture a fraction of Hemsworth’s roughly 85 million combined followers across social media platforms. He referenced potential growth stemming from the synergies of combining the Centr app - which provides workout, nutrition and mindfulness content such as training programs and meal plans to more than 200,000 subscribers around the world - with Inspire’s equipment, as consumers continue to replicate the gym experience at home. “We see an opportunity to take Centr, which is already very profitable, to the next level,” Moross said in an interview, declining to provide specifics. “I pulled together people who helped me build the best version of myself, and it’s been an incredible journey being able to share knowledge that I’ve been fortunate enough to absorb,” said Hemsworth, describing the transaction with HighPost as a “melding of minds.” After fielding more questions about his fitness regime than his acting roles, the 38-year-old realized he had an opportunity to develop a platform with a global reach. “I started Centr in 2019 with a vision to share my health, wellness and fitness experience with a broader community,” Hemsworth said in an interview.
Cerberus Business Finance LLC, a lending platform that’s part of Cerberus Capital Management, provided debt financing. The combined company is valued at more than $200 million including debt, according to people with knowledge of the matter, and counts Hemsworth as its second-largest shareholder behind HighPost.
HighPost also acquired Inspire Fitness, a maker of free weights, rowing machines and other exercise equipment, and will fold it into Centr. HighPost, led by David Moross and Mark Bezos, has acquired Centr, the digital fitness platform founded by Australian actor Chris Hemsworth, best known for portraying Marvel comic book hero “Thor”. HighPost Capital, the consumer sector-focused private equity firm co-founded by Jeff Bezos’s younger brother, has made its first health and wellness bet.
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